Why email marketing is right for your business

Posted by on June 16, 2011 with 0 Comments

Email marketing is one of the most cost-effective ways of communicating to a large number of customers quickly and easily. Here are five reasons why you should consider email marketing for your business.

1. It builds on your brand

All businesses need to regularly remind their customers about how they can help. This builds relationships which means repeat business and customer loyalty.

2. Saves time and money

It is cheaper and easier than posting letters and your customers are more likely to read an email than any other communication.

3. It works!

It lets you personalise your emails and send directly to your customers. It can also draw more people to your website and generate more inquiries and sales.

4. You can see the results quickly

After you have sent an email you can see:

• how many were opened
• who didn’t open their email, and
• how many bounced.

That means you can quickly see what worked and what didn’t. Try doing that with other forms of marketing.

5. It is simple and easy to use

You only need basic computer skills to create a professional email marketing campaign in minutes or we can help.

If you think email marketing can benefit your business or clients call Selina at Four1One Marketing today on 0438 197 033.

Four1One Marketing provides marketing advice and guidance to help small to medium sized businesses carve out a niche in their marketplace. We can create an entire marketing campaign or manage a one-off project.  But most importantly, we free up your time so you can focus on running the business.


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Start your website health check today

Posted by on March 17, 2011 with 0 Comments

Nowadays there are few businesses without a website.  Websites are our link to our customers and they let people know what we do and where we are.  Frankly it’s hard to remember a time without one.

Too often businesses let their website sit idle year after year with stagnate content.  You know your website is an integral part of your marketing plan and it needs regular check-ups.  If you haven’t updated your website in the last two or three years, chances are you may already be on your way to losing customers.

Start your website health check today with the following:

1.       Know your customer. How have they changed in the last few years?

2.      Know your website.  Who are your visitors?  Where do they come from?

3.       Keep an eye on what your competitors are doing.

4.       Make your site user-friendly and professional. What was the ‘latest’ two years ago is now out of date.

5.       Update your latest news. If it’s older than six months you may as well take it off.

6.      Make sure the website content is current – correct phone numbers, personnel, location etc.

7.     Revisit your Search Engine Optimisation key words.

8.      Put a Google map on your contact page so your customers can find you easier.

9.      Link your website to social media sites like Facebook, Twitter, Linked-In.

And finally …

10.    Write new website content.  Pleeeeease.

Nothing says ‘Hey look at me I’m unprofessional’ more than out-dated and unusable content.

Call your marketing communications professional at Four1One Marketing today for help with keeping your website current and professional.

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